This age of technology has convinced us that we have more creative freedom than ever before, but the very nature of this new landscape comes at a cost.
Art has become filtered, shaped and packaged by the platforms on which it is consumed. Creative choices have become pre-ordained, losing their sense of self. Inventiveness restricted by a motive outside its initial inception. This inevitably leads to art that is easily consumed and digested by the broadest demographic.
To this effect, the slow creep of homogenisation dulls an otherwise limitless palette, making the unifying nature of these technologies produce an almost anti colour.