The North Quarter proudly welcomes a bold new voice to the label with the arrival of Objectiv - a rising talent known for his uncompromising sound and razor-sharp production. His debut release for the imprint, Nice & Easy, is a powerful statement of intent, offering a glimpse into a forthcoming project that promises to shake sound systems to their core.

Teaming up with OCC - the collective he forms alongside Teej and Lupo - and commanding MC Ellis Esco, Nice & Easy dives into murky territory. Tense and atmospheric, the track prowls through shadowy textures before dropping into all-consuming low-end pressure. Esco's incisive delivery cuts like a warning through the weight - urgent, unflinching, and locked-in. This is serious sound system business, built for heads-down moments in the dance.

With Nice & Easy, Objectiv kicks open the door to his North Quarter debut - a cut forged for dark rooms and heavy rigs. But there's more beneath the surface. His forthcoming project spans the breadth of his sonic identity: from concrete-weight rollers to stripped-back instrumentals and deeper, more melodic explorations. This is the first rumble in what promises to be a heavyweight arrival.