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MDS

Seb Wildblood & Theophilus London

All My Thoughts Records
AMT023 | 2021-11-17  
Seb Wildblood's forthcoming MDS EP features collaborations with rapper/fashion designer Theophilus London (Giggs, Kanye West, Tame Impala), rapper/producer/poet Lex Amor and a remix from Melbourne's DJ Plead (Dekmantel, Livity Sound). This project is a teaser for SW's sophomore album that will be released in Apr 2021.

"These tracks are heavily influenced by a lot of the sounds I was listening to back in the early 2010s. 'The instrumentals have a very UK bass & garage feel to them. I thought it would be interesting to create an amalgamation of worlds, by inviting Theophilus to collaborate on MDS & Lex to collaborate on Night Ride. The release also represents a geographic change for me, having recently moved from the UK, the EP feels symbolic of the switch, with Theo being LA-based & Lex London."

The lead single MDS was been spun across shows on BBC R1, BBC 1xtra, BBC R6 in the UK to Triple J in Australia to KEXP, and KCRW in the US. Other DJ support includes Bonobo, Midland, Disclosure, Virgil Abloh, Pearson Sound, Logic1000, and more.

Theophilus recently dropped a capsule collection with Off White that he designed with long time friend Virgil Abloh. Lex Amor recently released "War Outside" with Kojey Radical that was BBC R1 Track of the Week. She was also featured in a campaign with Alexander McQueen and made her COLORS and Boiler Room debuts.

Confirmed press includes Complex, Resident Advisor, Pitchfork, Uproxx, Mixmag, LA Weekly, and Rolling Stone to name a few. The EP will also be supported by Seb Wildblood's first US tour since COVID 19 and there will be a special All Night Long performance at New York's Public Records on release night. Other cities include Joshua Tree, San Francisco, Vancouver, Washington DC, Toronto, Chicago, Los Angeles, and Miami.

There is a £1000 digital advertising campaign in progress across FB, IG, TikTok, and YouTube. In addition, we will be doing a custom Spotify Canvas, preroll assets cut from video + suite of posting assets for each artist, utilizing the new IG Live Rooms feature which allows 4 accounts to go live together, a curated TikTok influencer campaign, pushing to hype machine blogs, releasing an exclusive SW remix ahead of the release for the core fans, and two music videos.

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