IT'S

it's is another label in the field of club music record shops file the music under the letter "i to make it easy to find; a label foundationgoes together with a lot of annoying work; an if you want to know where the name is stolen just brood over it until you get it But now for something completely different.A Different Jimi is the president of it's, he ha already started to carry the annoying work Jimi was tired of talking up his music to foreign people, so the idea of making an ow label seemed to be the right one. Soon RVD and DJ Phono joined to help getting it' started.The musical direction of it's in general is popinfluenced club music, not without adding experiments. it's won't reinvent the wheel of the Love-Parade truck but it will show th possibility to have euphoric parties with grea music, far beyond nurave and dullness. I other words, like International Pony used tosay: We love music. Go for it's!