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Selville Records stands as a paradigm-shifting record label, founded in 2020, with an unwavering commitment to unearthing and propelling emerging talents within the global underground house scene. Our mission is singular in its focus: to serve as a steppingstone and an elevated platform for artists who embody the essence of South African underground house music, while also embracing the remarkable talents hailing from the United States, Mexico, Mozambique, and beyond.

Our roster is a dynamic mix of incredible artists who are making waves in the industry. From the progressive stylings of Jas Artchild to the infectious swings of KDY 97, the boundary-pushing sounds of Lunga SA, and the mesmerizing melodies of Roctonic SA, our family of talent is diverse and electrifying. We've also got the likes of Trevor G, Buddynice, RoneeDeep, WAPO Jije, Besta Evo, Elvis27, La Four, Ndoks Da Ox, Prince Ivyson, and Kurtx, bringing their unique flavors to our label.

Covering a diverse range of house sub-genres that traverse the sonic landscape, our meticulously curated catalog encompasses the captivating realms of Deep House, Deep Tech, South African Dub/Minimal House, Progressive House, Soulful House, Classic House, Experimental House, and all the sonic nuances in between. This vibrant array ensures that our offerings resonate with a discerning audience seeking both aural immersion and cutting-edge musical experiences.

The pillars of Selville Records are fortified by the unwavering support and recognition bestowed upon us by esteemed luminaries within the deep house community. Visionaries such as Jimpster, Julian Gomes, Vinny Da Vinci, Kid Fonque, FKA Mash, Simbad, Nutty Nys, and other influential figures continually champion our distinctive soundscapes, propelling us further along our trajectory.

While rooted in South Africa, Selville Records transcends borders, incorporating international talents within its illustrious roster. A harmonious fusion of captivating local artists and exceptional global sensations lends our label an unparalleled dynamism and transcultural resonance, propelling the notion of a united global house music movement.

As we forge ahead with unwavering resolve, Selville Records continues to proliferate at an exponential rate, maintaining its formidable presence within the underground house conversations and perpetually contributing to the progressive landscape of the house music sphere. Our indomitable mission endures—to cast an illuminating spotlight upon the hidden and lesser-known talents who possess the potential to shape the future of the industry.

Embark on an extraordinary voyage through the realm of underground house music as Selville Records guides you through the pulsating rhythms, enrapturing melodies, and transformative sonic vistas that define our artistic endeavors. Join us in discovering the boundless potential of the next generation of house music luminaries, as we redefine the boundaries of musical expression and invite you to experience a revolution in sound.

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