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Starting some 13 years ago as a bedroom label intending to release music from the borderline of techno. It started with an exotic longplayer compiling electronic music from Buenos Aires which directly made it in to the top10 of The Wire magazine marking the indie attitude of the label and paying tribute to the fine nose of Riley Reinhold to find extraordinary music in countries where no one had digged before. Traum understood itself as an international label opposed to a German techno label... and soon discovered it's own artists making their debut releases on Traum. Signing artist such as Fairmont, Dominik Eulberg, Process, Philippe Cam, Dinky, Broker/Dealer... led to an international reputation off the conventional dance floors and found a place in peoples minds around the world. Although it never intended to hit any charts, the label went into the charts in 2004 with Dominik Eulberg's “Die Rotbauchunken vom Tegernsee“. Soon like minded artist such as Minilogue, Extrawelt and Nathan Fake followed and established the second very successful phase with Traum. Supported by the BBC, John Peel and musicians, the label was voted several years in the row into the top10 of the best German label by Groove magazine and won the German Critics Award for their Dominik Eulberg album “Heimische Gefilde”, which was the first techno album ever including spoken words introducing the tracks. Dominik Eulberg advanced to become the most known key artist of the label releasing now in 2011 his 3rd album “Diorama” on Traum. At the same time Traum Label nights at the Panorambar/Berghain, Tresor, c/o Pop, Sonar and other festivals became very popular. In 2009 the label saw the need to sign new artists and a new phalanx of producers emerged on Traum with UK artist Max Cooper leading the label into another area. Artist such as Applescal, Ryan Davis, Microtrauma, Super Flu, Thomas Bjerring, ThermalBear, Morris Cowan and Freska followed paying tribute to a new generation of producers. Applescal released two longplayers with Traum which were heavily licensed for instance for the CSI New York series. Aside of Traum's music, the label decided to develop the visual side which was a strong part of the label with videos coming from Yvette Klein from the beginning. In 2010 Traum started to involve more diverse visual artist such as Tim Fehske, Kai Harnisch, Jens Standke, Dirk Rauscher and Christine Ramm. Traum videos can be watched on the “Slices” DVD's and national German TV Bayern Alpha as well as digital platforms. Over the last 13 years the label has become a global player with Jacqueline Reinhold pulling the strings in the background.

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