BETICAL

Betical is a French duo consisting of brothers Max & Martin Hoet. At the ripe age of ten, the pair immersed themselves into the world of electronic music after finding inspiration within the French touch movement.

Betical derived from a sibling frustration that saw the duo tackle solo work with only one laptop. As both brothers’ love for produc- tion grew, they joined forces and quickly made the most of their technological restriction. As well as leading music focused lives, one brother holds an obsession in the equally creative industry of graphic design. As an integral part of their project, the brothers enjoy utilising this skill to create their brand, artwork and other assets from scratch.

Known predominately for their single Runnin, Betical have garnered millions of streams. Their dreamy reimagination of Kungs’ This Girl saw huge success with support from BBC Radio 1 amongst other key tastemakers. From their CV of work so far, it’s clear that Betical is a duo inspired by a vast array of musical landscape.