Persohna London-based Dj/Producer. Back in the '90s, the fast spreading of underground culture wasn't unnoticed and that's when the techno journey began. Influenced by many artists of that era Persohna started his DJ/Producer carrier landing a number of record label deals

In 2005 joined & started to represent Datablender Sound Collective and was heavily involved in the London techno scene

In late 2008 Datablender Records was born with the idea of promoting and developing newcomer and established artists with Persohna being the driving force behind it specialising in hard techno on 12''

In 2017 he founded Aesir Records and is the head of the label to date securing the future through a groove lens