World Wild Web was founded in late 2018 after years of playing various instruments and leading the psychedelic band Blondi’s Salvation, the need for fresh inspiration and more artistic freedom pushed him to explore electronic music and its flexibility. His recent studies of Indian music opened up new paths for his musical creations which he is now exploring with New Delhi based artist Tritha who first met in 2014 at a traveling caravan festival in the South of France while touring with their respective bands. In the summer of 2019, they came up with a mesmerizing set of tracks, uniting their two very different cultures into an enlightening sonic adventure which drop on HIFI/LOFI Records this July.

‘Prophet’ showcases World Wild Web’s colourful production style featuring an organic conglomerate of distinct global influences from experimental dance music, 70s psych, African electronic, Indian music and Acid House. Tritha’s mystical vocals entice you throughout above the broken, natural percussion and oscillating sonics.The track is inspired by Sufism, a spiritual branch of Islam highlighting the need of seeing spirituality as an evolution and engagement with the inner spirt of every soul. In ‘Peacock Garden’ Tritha engages in vocals inspired by the 12th century Dhrupad rare vocal techniques – an exploration of the inner voice to outside voice through deep focus and devotion with the track offering up a low slung, laid back cut with transcendental atmospheres achieved through the uplifting Indian instrumentals.

HIFI/LOFI Records welcome a legend of the DFA Records family to the label, in the name of The Juan MacLean with a trippy remix full of punchy arpeggiated stamina, revolving synth flutters and cosmic waves. Last but not least, label boss Franz Matthews finishes the story by grounding us back to Earth level, with a darker version of ‘Peacock Garden’ that will satisfy every amateur of World-infused downtempo disco.