L'AVENIR RECORDS

Originally born and raised in North London, a city well known for producing some of the best dance acts ever seen, Bobby L'Avenir has been crafting his talent for over 20 years. It all started back in the late 90's with a Playstation game called 'Music'.
After just a few days Bobby knew he found a creative outlet that would always be in his life "No Will Power Needed".

With years of open minded experimentation in different styles, genres and music for TV and radio, Bobby would say all the experimenting has led him to come full circle.
Dance Music was always what Bobby gravitated towards from the beginning and this has never changed. This is the reason Bobby founded his own label L'Avenir Records in 2012, to make quality House & Techno music the way he wants to make it.

Described by Radio Ones Dave Pearce as 'Serious Talent', with his never diminishing passion and love for Dance Music and its power to make people feel connected and special. Bobby continues to release original tracks on his own Label L'Avenir Records under Bobby L'Avenir & M+M (Music Movement), as well as other labels well known for releasing top quality House & Techno. Watch out for big records from Bobby L'Avenir & Music Movement

"No Will Power Needed" is the motto at L'Avenir Records, the more you love something the less "will power" is needed to move towards it and create it, it's just automatic "No Will Power Needed".